A teacher's tale

Geschreven door: Helen Arthur

Taal: Engels

A Teacher's Tale is the story of an extraordinary man, William Teacher, and the exeptional brand Teacher's Highland Cream he created.

It is also the story of his heirs and successors who continued his legacy by being different.
Teacher's were pioneers in so many ways, developing 'The Self-Opening Bottle', taking their product right to the customer with innovative promotions, breaking away from the traditional 'kilts and log fire' advertising with cartoons and personality endorsments and selling promotional material to consumers instead of simply giving it away.

Using the company's extensive advertising archives this books illustrates Teacher's history in word and picture.