We’ve all done it. We’ve all impressed our friends by saying “I'm going to climb Ben Nevis!” and then actually just gone and had a look at the Ben Nevis distillery, which sits right beside the mountain. Interesting to note that back in the 1800s, Ben Nevis was actually two distilleries which eventually merged into one in the early twentieth century.

Now, if you take a look at the label of our Ben Nevis, you’ll see a chap atop Ben Nevis (mountain), looking at Ben Nevis (distillery), drinking Ben Nevis (whisky) and holding Ben Nevis (bottle), which features the scene again on its label. It’s like one of those eternal loop thought experiments, or like that picture that could be a duck or a rabbit. Kind of.