First edition of Chichibu 7EVEN Gods of Fortune: Ebisu

With the intergalactic series behind us, we are looking back on a wonderful journey with a lot of great memories. But where one door closes, another opens and that’s exactly where you will see a complete new world called 7EVEN Gods of Fortune.

With this new series we might set a new bar in bringing out one of the coolest Japanese whisky bottlings out there. 7EVEN Gods of Fortune contains in total 7 bottlings which will be released from 2022 until 2025.

Since the middle ages, the 7 gods of fortune have been worshipped in Japan, especially during the new year. Each god generally represents good fortune but also carries certain characteristics and associations.

Ebisu, the god of luck always smiles and is often dressed as a fisherman – it’s the patron god of fisherman and merchants. Today he symbolises not only safe sailing and plentiful fishing, but business prosperity for merchants in all trades and success to people in any occupation.